In recent years, there has been a tectonic shift in the way people consume content. We can see them moving away from text-based searches to engaging informative videos. It has been found that nearly 100 million people on the internet watch videos every day. This constitutes a third of all their online activities.
One platform that has been at the epicenter of this video revolution is YouTube. Besides being an entertainment nerve center, it offers an unparalleled opportunity for businesses to connect with their audience on a deeper level. By consistently producing valuable content, they can build trust, drive engagement, and nurture long-term customer relationships. In this blog, we’ll explore why YouTube matters for your business and how it can serve as a catalyst for sustainable, organic growth.
Here are 10 compelling reasons for you to open a YouTube channel for your brand right away and use it for customer acquisition and brand growth -
Yes, you read that right. YouTube is second only to Google in terms of search queries generated. With over 2.49 billion monthly active users, the platform gives you access to a vast audience who are looking not only for entertainment but also to solve their pain points. If your business is able to offer solutions to these problems through your videos, you can slowly turn them into loyal followers and, eventually, customers.
Look at the above Google search query. What do you see? YouTube videos sitting in a prominent real estate of the SERP. This is not a coincidence. What you see is Google’s universal search in action. In this, videos, images, news, books and local searches are blended together in Google’s search results.
And the ‘Videos’ tab features immediately next to ‘All’ results because Google considers video to be as important as text-only pages.
So, when you use YouTube for your business, you automatically boost the chances of your brand name appearing in Google search results - an easy way to feature a spot on the first page.
There is another obvious reason. YouTube is a Google product, after all, and they are going to appreciate all those businesses that use their products and might even prioritize such brands.
Did you know that YouTube is available in 100+ countries and in 80+ languages?
This makes it a truly global platform. But what this means for businesses is that you can reach audiences who would have never heard of your brand otherwise.
YouTube’s built-in features like closed captions, help your brand reach non-native speakers and convey your brand message through videos.
However, for your video to go global, you need to ensure that your video’s messaging resonates with various cultural contexts without hurting any community's sentiments. At the same time, you must also maintain a consistent brand image across international markets.
There are several reasons we strongly claim that YouTube is a fantastic investment for your business.
First of all, YouTube is completely free. This gives a strong push to your ROI from the word go. Secondly, creating videos are not as expensive as they used to be. Thanks to the advent of various AI tools, today, creating a full-fledged video only costs a few hundreds of dollars. And, thirdly, creating videos need not be a time-consuming process anymore. You can repurpose existing content like your blogs or social media posts.
Finally, most of the YouTube content have extended content life, and you can continue to engage the audience for a long time. Unlike social media posts on platforms like Instagram or Twitter, which tend to have shorter visibility windows, YouTube videos remain searchable and relevant for months or even years, provided you create evergreen content.
YouTube comes loaded with YouTube Studio which is an analytics platform that allows you to access valuable insights into viewer behavior. Watch time, demographics, traffic sources, and engagement rates, are some of the metrics you can track in it. This gives you a good idea about how audiences are interacting with your content.
Along with these, you have access to engagement data likes, shares, and comments, which further helps in understanding what type of content resonates best with your audience. For example, tracking watch time helps in creating videos of the right length.
YouTube’s live-streaming feature is a powerful tool for businesses looking to engage directly with their audience in real time. Unlike pre-recorded content, live streaming allows for immediate interaction. This helps in building stronger, more personal connections with your viewers.
Whether it’s hosting a product launch, Q&A session, or behind-the-scenes tour, live streaming gives you the ability to receive and respond to feedback instantly. You effectively build a sense of community and transparency. In addition, YouTube’s live chat feature allows you to track audience reactions and feedback in real time, further enhancing the interactive nature of the platform. Brands like Samsung, Apple, and OnePlus conduct most of their product launches via YouTube Live.
YouTube is a great medium to showcase your authenticity. When you consistently deliver high-quality videos, it shows you are a reputable brand that is demonstrating effort and a penchant to solve consumer problems. This automatically creates a brand halo effect where your audiences associate the high quality experienced in videos with your products and services.
Secondly, YouTube's interactive features, such as shares, likes, and comments, create a space for community engagement. When you respond to these comments and engage your followers consistently, you showcase your human side of your brand. After all, everyone wants to have a personal interaction with the brand to gain trust.
Some of the popular types of content you can post to further build your authenticity include:
This might not be a point directly related to YouTube but it is still highly relevant because YouTube and videos are almost synonymously used today. Out of all the marketing materials, videos enjoy the highest conversion rates. There are several reasons for this claim:
All of these means you can interact meaningfully with your customers, which invariably translates to higher conversion rates and an overall growth of your brand.
Just like Google, on YouTube, users actively seek content by entering specific phrases. This means those who reach your videos are inherently connected to what your brand is offering as a product or service. This also means the likelihood of these users turning into your leads or customers is very high.
However, you need to do your homework to drive qualified traffic to your website. For starters, get all the SEO basics right. Apart from this, you can do the following to use YouTube for driving qualified traffic to your wbesite:
YouTube is a versatile platform that goes beyond traditional video creation. It lets you upload a variety of content, draw relevant audiences, and grow your brand. Brands upload anything from podcasts to company presentations and animated films to simple informative videos. The platform accommodates a range of content formats, allowing room for creativity and diversity.
Another standout feature of YouTube is Shorts. It is a hub within YouTube for vertically framed videos - similar to the TikTok and Instagram reels. You can create short, engaging videos—typically lasting 60 seconds or less—that cater to modern viewer's preference for quick, digestible content. The rise of short-form video has transformed the way brands connect with audiences, providing an excellent opportunity to showcase products, share tips, or tell compelling stories in a concise format.
Misconceptions and myths galore when it comes to using YouTube for marketing and brand growth. Here are some reasons which make businesses not use YouTube for organic brand growth -
Yes, we agree that YouTube is saturated. With 3.7 million videos uploaded daily, we cannot claim otherwise. But a majority of the videos are uploaded by individual content creators and hobbyists who publish content frequently. So what about businesses then? They occupy just a small part of the YouTube ecosystem. One report states that only 9% of U.S. small businesses in the US use YouTube! In other words, there is still a large, available market out there that is mostly untapped! As long as you share targeted and valuable content to your target audience, there is room for growth in this space.
Again, we are not going to contest. The YouTube algorithm keeps evolving every day and it is hard for most businesses to keep track of what will work and what won’t in YouTube. But does that mean it’s hard to crack YouTube SEO? Absolutely not.
Optimizing video content for YouTube involves a few strategic steps. In fact, many of the principles are similar to traditional SEO. Use relevant keywords, craft engaging titles, optimize descriptions, and so on. By following these steps and paying attention to user engagement metrics like watch time and likes, you can significantly improve their video rankings. And, of course, there are plenty of AI tools out there that can automate most of the SEO tasks.
And if you still think you do not have sufficient resources to master YouTube SEO, you can always outsource it to experts.
Also read: Complete Guide to YouTube SEO
Video content creation used to be extremely expensive in the past. On average, it costs around $5,400 to create a simple explainer video. But that's no longer the case today. There are plenty of AI tools like InVideo, Synthesia, and VEED.io that can create videos in minutes, that too at a fraction of cost.
Quality might not match with what you get from a premium video editing studio. But your focus should be on delivering valuable content rather than obsessing over flashy production. Many viewers still prioritize substance over style. With consistency, even budget-friendly videos can achieve significant reach and engagement.
Fun fact: According to Wyzowl , 20% of marketers who don’t use video say it’s too expensive.
This is a misconception. While the numbers may not be in millions, there are still thousands of B2B companies successfully using YouTube as a channel to build their brands. All they are doing is publishing brand-focused or educational content. By offering insights, tutorials, product demos, and industry-specific knowledge, these companies are easily connecting with a professional audience seeking practical solutions.
YouTube’s versatility as a platform allows you to establish authority in your niche, nurture client relationships, and generate leads. Long story short, YouTube is far more than just a hub for entertainment—it’s a platform for driving business growth and enhancing user engagement through valuable, informative content.
This might be the only actual problem in this list. We understand that small businesses and young startups do not have the resources to maintain a consistent upload schedule.
Interestingly, consistency doesn’t necessarily mean frequent uploads; it’s more about establishing a reliable rhythm that works for your team and your resources. Setting realistic goals is one way to start. It could be one video per week or bi-weekl. This can help you create a sustainable content calendar.
By prioritizing quality over quantity and planning ahead, you can successfully overcome the challenge of consistent uploads and cultivate a dedicated audience on YouTube.
Additionally, you can use AI tools or outsource the whole YouTube management process to a 3rd party vendor to speed up the process.
Throughout the blog, we have recommended the usage of AI tools for YouTube management. It can automate most of the essential tasks such as SEO optimization, video publishing, and even content creation. Many tools can also analyze trends, suggest relevant keywords, and optimize titles, thumbnails, and descriptions, making it easier for you to focus on strategies.
However, while AI streamlines many processes, it’s not without limitations. AI lacks the nuanced understanding of your brand's identity, audience preferences, and market shifts.
As a result, relying solely on AI tools can lead to missed opportunities or ineffective strategies, particularly when a more personalized approach is required. AI tools, while powerful, are also not equipped to pivot or adjust strategies automatically when things start going off track.
A combination of AI efficiency and human intuition is the solution most businesses need today. While AI can handle data-driven tasks like keyword optimization and performance tracking, human oversight can ensure creativity, strategy refinement, and personalization.
At VidBoost, we follow this hybrid approach where we offer services like AI-driven video optimization alongside human support for strategy development and audience engagement. By using both AI and human expertise, we help you maximize your growth potential on YouTube.
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